The marketer behind the results .
I’m Diya Agarwal — a Data Science & AI student from IIT Guwahati building a marketing practice that treats strategy and analytics as a single discipline. Based in Mumbai.
Not yet an expert.
That's the point.
"The best marketers I admire were once curious beginners who chose to document the process."
My name is Diya Agarwal, and I live at the intersection of two disciplines that most people treat as separate — Data Science and Digital Marketing. As a student pursuing AI & Data Science, I bring an analytical lens to everything I do in marketing.
I’m based in Andheri West, Mumbai, and I’m currently in the phase of my career that few people talk about honestly: the learning phase. I’m not an agency owner with a decade of case studies. I’m someone who’s building skills in real time, applying concepts to real projects, and sharing what I discover.
That’s not a weakness. It’s actually one of the most valuable things I can offer right now — a fresh, curious, and data-informed perspective that hasn’t been dulled by habit.
Two disciplines.
One approach.
Most marketers don’t have a data science background. Most data scientists don’t think in brand narratives. I live at that intersection — and it changes how I approach every project.
I’m at the start of my career. That means my knowledge is current, my curiosity is intact, and I approach every problem without the inertia of “we’ve always done it this way.”
Domain One
Data Science
Statistical Thinking
Python Analytics
Machine Learning Basics
Data Visualisation
Domain Two
Digital Marketing
SEO / AEO Strategy
AI-Driven Content
Entity Optimisation
Campaign Analysis
Skills I'm building
and applying.
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SEO & AEO
Exploring both traditional search optimisation and the emerging world of Answer Engine Optimisation — how AI systems like ChatGPT and Google’s AI Overviews surface information.
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Content Strategy
Building content architectures that serve real readers, rank in search, and build brand authority. Everything I produce is anchored in intent research and entity thinking.
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AI-Driven Marketing
Applying AI tools thoughtfully — from automated content workflows to predictive keyword research — to make marketing smarter without losing the human element.
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Data Analysis
Using Python, analytics platforms, and statistical thinking to understand what’s actually working in a campaign — and what the numbers are trying to say.
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Personal Branding
I practice what I study — building my own brand is my most important ongoing project. Every principle I apply here I can apply for the businesses I work with.
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Local SEO
Helping Mumbai-based businesses get found by the right people at the right moment — through structured data, entity optimisation, and local search strategies.
The honest version of this page.
I could write a bio that makes me sound more experienced than I am. Here’s what the unfiltered version actually looks like.
Based in Andheri, Mumbai
Digital Diya provides digital marketing, SEO, AI Search Optimization, Google Ads, and social media marketing services from Andheri, Mumbai.
Digital Diya
Providing data-driven marketing strategy and consulting services.
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